Topic : Strepsils the throat reliever
Brand : Strepsils
Product Category : Pharmaceutical
Target Audience : Adults (15 – 60 years old)
Information:
- A line of lozenges manufactured by Reckitt Benckiser in Nottingham, England.
- They come in a variety of flavours and are part of the Boots Healthcare International (BHI) brands that Reckitt Benckiser acquired in 2006.
- contain two active ingredients, namely amylmetacresol and 2,4-dichlorobenzyl alcohol.
- These ingredients are mild antiseptics, which can kill bacteria associated with mouth and throat infections
Market situation:
- A trusted brand and is being marketed at most pharmacies and shopping centre
- Range of promotion is too small, only in pharmacies and specialist shop or even in some market
Issues/Problems:
- Lack of sales promotion especially at big and crowded area
- Competing sales against competitors such as Fisherman and Chinese medicine
- People only buy Strepsils when they get sore throat
- People would prefer to cure sore throat by using home remedies
Ideas/Facts:
- To raise the awareness of the product as a good way to cure sore throat
- To conduct more sales promotion especially at crowded area or somewhere outside from the market
- To organize more events or activities to attract more customers
- To gain competitive advantage in market by introducing Strepsils as the best cure for sore throat instead of medicines
Citations/References:
- http://www.strepsils.com/
- http://en.wikipedia.org/wiki/Strepsils
- http://www.dailymirror.lk/index.php/business/117-other/7069-strepsils-bags-silver-for-best-new-entrant-at-slim-brand-excellence-2010.html
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