Strengths
• Wall’s Magnum contains the combination of thick, cracking chocolate and smooth delicious ice cream.
• Good quality chocolate and ice cream.
• Brings the feel of elegant and high class.
• Easy available in every markets, grocery and convenience shops, or petrol station and other small shops.
• Over a billion Magnum ice cream are sold every year.
• Introduction of Magnum Mini has received positive feedbacks and incomes.
• Wall’s Magnum price is affordable by everyone. ( RM7.79 for 3x90ml in a pack)
• Wall’s information is easily available through their website.
• Wall’s Magnum is suitable for people from all types of ages.
• Wall’s Magnum can make someone feel happy as eating ice creams are proven to make people happy.
• Annual sales of Magnum laid end-to-end would go round the world 4.5 times.
Weaknesses
• The product can melt easily especially during the hot weather.
• Due to its small size, people might not have enough satisfaction of enjoying the Magnum.
• Non-durable, which means the product cannot be stored for a long time and has expiry date.
• Not all type of flavours for Magum are available in Malaysia as some of them available only at foreign countries.
• Bad perception about the product which will cause health problems such as diabetes and obesity.
• Sales drop during monsoon season or rainy days
• Less promotional activities done about Magnum.
Opportunities
• Eating ice cream has become a trend in Malaysia.
• Ice creams are proven to make people happy and this encourage consumer to buy the product.
• Hot and dry weathers can help to increase the sales of the product.
• Wall’s Magnum can become the sponsor for campaigns to promote their product.
• Take part in charity such as making donation and try to bring the happiness to the victims by distributing their product free.
• Wall’s Malaysia can try to import other flavours for Magnum products which are not available in Malaysia.
• Distribute more Magnum ice creams to all the shops around Malaysia especially in the rural areas to increase the sales.
Threats
• Inflation can causes the price of Magnum to increase and the sales will drop due to its expensive price.
• Raining seasons or rainy days can cause the sales of the product to decrease.
• Competitors keep update their products with new flavours and taste.
• Awareness campaigns on health issues will cause the product sale to drop.
• Changing of lifestyle on consumer eating habit, where consumers will prefer more on fast food such as McDonald and KFC.
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