Saturday, November 5, 2011

FYP - Web final

This is my major final year project. The media I'd chosen for my major is website. My main purpose for this final project is to conduct a contest for my brand, which is Wall's Magnum. Through this contest, Magnum can increase its sales beside gaining consumers loyalty towards the brand.

For the design of the website, I used the close-up texture of the Magnum itself as the background of my website. This can brings out the sweetness of Magnum especially its cracking chocolate texture and it helps to represent the sweet memories as the concept of this project. I also want to create the feeling where from the first view of consumer from this website, they can feel that Magnum is delicious and sweet. This is why I use close-up view of Magnum texture. Besides that, I also used images which contains sweet memories, fun and laughter and put it with low opacity on the Magnum texture background. This is to brings up the feeling that Magnum can really give you unforgettable memories.



This is the loading page for my website. I used the texture of cracking chocolates which will slowly move away when the loading starts and the logo for my contest will slowly appear. My creative positioning for this whole project is " Your Sweet Memories" which appear together with the logo.





This will be the index or homepage for my website. My concept is using memories to show that you can have unforgettable memories when you eat Magnum with everyone around you including your family, friends and even your love one. 





This is "About" page, which will describe about what is the contest about. It also tells the main purpose for this contest which is to create and give sweet memories to everyone who choose Wall's Magnum. This page is to convince consumers and participants that they will have sweet memories and win prizes at the same time.





This is the "Product" page. This page shows the type of Magnum which are allowed in the contest. Consumers can view the products by clicking the small arrow button and the products will rotate to be view by them.





This page shows the steps of how to participate in the contest. Steps are written clearly and there is a page for participants to upload their pictures to be judge in this contest.





This is the continuous page from the previous one. It shows the rules for the contest and how the marking will be done by the judges.





This is the "Prizes" page where participants can view the prizes for this contest by clicking the button in the page, the images for the prizes will appear.

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