Delta - Proposal 2

Topic : Wall’s is your choice for a better taste of ice cream

Brand : Wall’s

Product Category : Food and Beverage

Target Audience : Adults (10 – 50 years old)


Information:

- In 1920 Wall's launched a range of ice cream.

- Over 80 years of experience making and producing ice cream

- Wall’s products are sold in more than 40 countries

- Wall’s is not just about ice cream, it’s about spreading message of fun, excitement, love and friendship


Market situation:

- Promotion activities always concentrated at small area such as shopping centre

- Sales is not so impressive as too many competitors from other brand


Issues/Problems:

- Consumers loyalty and trust to Wall’s brand

- Lack of sales promotion in the market especially at small area

- Competing sales against a lot of competitors such as Nestle and Kings

- Competitors always came out with something new to attract customers


Ideas/Facts:

- To gain public trust and loyalty that Wall’s is a brand that gives better quality taste in ice cream

- To conduct more sales promotion especially at big area or somewhere outside from the market

- To organize more event or activities to attract more customers

- Try to come out with new flavour and new packaging design to attract more customers


Citations/References:

- http://www.loveicecream.com/uk_en/home/default.aspx

- http://www.unilever.co.uk/brands/foodbrands/Walls.aspx

- http://www.walls.com.my