Delta - Proposal 1

Topic : Obesity Disease Awareness Campaign

Brand : Spritzer Mineral Water

Product Category : Public Service Campaign

Target Audience : Adults (10 - 50 years old)


Information:

- A crude population measure of obesity is the body mass index (BMI)

- Obesity is the major risk factors for a number of chronic diseases such as diabetes, cardiovascular and cancer.

- Not only occur in high income country, it also rise dramatically in low- and middle-income countries

- Obesity may occur even during childhood, not necessarily during teenage and adult age

- Obesity is a leading preventable cause of death worldwide


Market situation:

- Lack of awareness and knowledge from public about this major disease as they don’t mind it at all

- Not much campaign on obesity being organized if compared to other campaign such as road safety and no smoking campaigns


Issues/Problems:

- Most of public take food as a kind of satisfaction without thinking of any consideration about the consequences from their eating habit

- Most of public do not understand the obesity disease and take it lightly- most of them think that eating too much will just cause fat, in fact fatness is the main causes of obesity disease


Ideas/Facts:

- To educate the public more about obesity disease and consequences of bad eating habit

- To encourage public especially fat people so that they can have diet to lose their weight and live a healthier lifestyle

- To let the public know that drinking water is one of the effective way to avoid obesity

- Spritzer as campaign sponsor – drinking water is the basic to keep balanced diet and lead healthy life ( at least 8 glasses a day )


Citations/References:

- http://obesity-therapy.most-effective-solution.com/healthy-lifestyle-rules-to-losing-weight/

- http://www.who.int/topics/obesity/en/

- http://www.obesitycures.com/