Topic : Wall’s is your choice for a better taste of ice cream
Brand : Wall’s
Product Category : Food and Beverage
Target Audience : Adults (10 – 50 years old)
Information:
- In 1920 Wall's launched a range of ice cream.
- Over 80 years of experience making and producing ice cream
- Wall’s products are sold in more than 40 countries
- Wall’s is not just about ice cream, it’s about spreading message of fun, excitement, love and friendship
Market situation:
- Promotion activities always concentrated at small area such as shopping centre
- Sales is not so impressive as too many competitors from other brand
Issues/Problems:
- Consumers loyalty and trust to Wall’s brand
- Lack of sales promotion in the market especially at small area
- Competing sales against a lot of competitors such as Nestle and Kings
- Competitors always came out with something new to attract customers
Ideas/Facts:
- To gain public trust and loyalty that Wall’s is a brand that gives better quality taste in ice cream
- To conduct more sales promotion especially at big area or somewhere outside from the market
- To organize more event or activities to attract more customers
- Try to come out with new flavour and new packaging design to attract more customers
Citations/References:
- http://www.loveicecream.com/uk_en/home/default.aspx
- http://www.unilever.co.uk/brands/foodbrands/Walls.aspx
- http://www.walls.com.my
Tuesday, February 1, 2011
Delta - Proposal 3
Topic : Strepsils the throat reliever
Brand : Strepsils
Product Category : Pharmaceutical
Target Audience : Adults (15 – 60 years old)
Information:
- A line of lozenges manufactured by Reckitt Benckiser in Nottingham, England.
- They come in a variety of flavours and are part of the Boots Healthcare International (BHI) brands that Reckitt Benckiser acquired in 2006.
- contain two active ingredients, namely amylmetacresol and 2,4-dichlorobenzyl alcohol.
- These ingredients are mild antiseptics, which can kill bacteria associated with mouth and throat infections
Market situation:
- A trusted brand and is being marketed at most pharmacies and shopping centre
- Range of promotion is too small, only in pharmacies and specialist shop or even in some market
Issues/Problems:
- Lack of sales promotion especially at big and crowded area
- Competing sales against competitors such as Fisherman and Chinese medicine
- People only buy Strepsils when they get sore throat
- People would prefer to cure sore throat by using home remedies
Ideas/Facts:
- To raise the awareness of the product as a good way to cure sore throat
- To conduct more sales promotion especially at crowded area or somewhere outside from the market
- To organize more events or activities to attract more customers
- To gain competitive advantage in market by introducing Strepsils as the best cure for sore throat instead of medicines
Citations/References:
- http://www.strepsils.com/
- http://en.wikipedia.org/wiki/Strepsils
- http://www.dailymirror.lk/index.php/business/117-other/7069-strepsils-bags-silver-for-best-new-entrant-at-slim-brand-excellence-2010.html
Brand : Strepsils
Product Category : Pharmaceutical
Target Audience : Adults (15 – 60 years old)
Information:
- A line of lozenges manufactured by Reckitt Benckiser in Nottingham, England.
- They come in a variety of flavours and are part of the Boots Healthcare International (BHI) brands that Reckitt Benckiser acquired in 2006.
- contain two active ingredients, namely amylmetacresol and 2,4-dichlorobenzyl alcohol.
- These ingredients are mild antiseptics, which can kill bacteria associated with mouth and throat infections
Market situation:
- A trusted brand and is being marketed at most pharmacies and shopping centre
- Range of promotion is too small, only in pharmacies and specialist shop or even in some market
Issues/Problems:
- Lack of sales promotion especially at big and crowded area
- Competing sales against competitors such as Fisherman and Chinese medicine
- People only buy Strepsils when they get sore throat
- People would prefer to cure sore throat by using home remedies
Ideas/Facts:
- To raise the awareness of the product as a good way to cure sore throat
- To conduct more sales promotion especially at crowded area or somewhere outside from the market
- To organize more events or activities to attract more customers
- To gain competitive advantage in market by introducing Strepsils as the best cure for sore throat instead of medicines
Citations/References:
- http://www.strepsils.com/
- http://en.wikipedia.org/wiki/Strepsils
- http://www.dailymirror.lk/index.php/business/117-other/7069-strepsils-bags-silver-for-best-new-entrant-at-slim-brand-excellence-2010.html
Delta - Proposal 1
Topic : Obesity Disease Awareness Campaign
Brand : Spritzer Mineral Water
Product Category : Public Service Campaign
Target Audience : Adults (10 - 50 years old)
Information:
- A crude population measure of obesity is the body mass index (BMI)
- Obesity is the major risk factors for a number of chronic diseases such as diabetes, cardiovascular and cancer.
- Not only occur in high income country, it also rise dramatically in low- and middle-income countries
- Obesity may occur even during childhood, not necessarily during teenage and adult age
- Obesity is a leading preventable cause of death worldwide
Market situation:
- Lack of awareness and knowledge from public about this major disease as they don’t mind it at all
- Not much campaign on obesity being organized if compared to other campaign such as road safety and no smoking campaigns
Issues/Problems:
- Most of public take food as a kind of satisfaction without thinking of any consideration about the consequences from their eating habit
- Most of public do not understand the obesity disease and take it lightly- most of them think that eating too much will just cause fat, in fact fatness is the main causes of obesity disease
Ideas/Facts:
- To educate the public more about obesity disease and consequences of bad eating habit
- To encourage public especially fat people so that they can have diet to lose their weight and live a healthier lifestyle
- To let the public know that drinking water is one of the effective way to avoid obesity
- Spritzer as campaign sponsor – drinking water is the basic to keep balanced diet and lead healthy life ( at least 8 glasses a day )
Citations/References:
- http://obesity-therapy.most-effective-solution.com/healthy-lifestyle-rules-to-losing-weight/
- http://www.who.int/topics/obesity/en/
- http://www.obesitycures.com/
Brand : Spritzer Mineral Water
Product Category : Public Service Campaign
Target Audience : Adults (10 - 50 years old)
Information:
- A crude population measure of obesity is the body mass index (BMI)
- Obesity is the major risk factors for a number of chronic diseases such as diabetes, cardiovascular and cancer.
- Not only occur in high income country, it also rise dramatically in low- and middle-income countries
- Obesity may occur even during childhood, not necessarily during teenage and adult age
- Obesity is a leading preventable cause of death worldwide
Market situation:
- Lack of awareness and knowledge from public about this major disease as they don’t mind it at all
- Not much campaign on obesity being organized if compared to other campaign such as road safety and no smoking campaigns
Issues/Problems:
- Most of public take food as a kind of satisfaction without thinking of any consideration about the consequences from their eating habit
- Most of public do not understand the obesity disease and take it lightly- most of them think that eating too much will just cause fat, in fact fatness is the main causes of obesity disease
Ideas/Facts:
- To educate the public more about obesity disease and consequences of bad eating habit
- To encourage public especially fat people so that they can have diet to lose their weight and live a healthier lifestyle
- To let the public know that drinking water is one of the effective way to avoid obesity
- Spritzer as campaign sponsor – drinking water is the basic to keep balanced diet and lead healthy life ( at least 8 glasses a day )
Citations/References:
- http://obesity-therapy.most-effective-solution.com/healthy-lifestyle-rules-to-losing-weight/
- http://www.who.int/topics/obesity/en/
- http://www.obesitycures.com/
FYP minor project - Audio Visual ( Animatics )
This the minor project for my product. I am required to produce an animatics for my product. The animatics is based on my concept which is the sweet memories.
1st scene: A couple is sitting on a sofa and they are looking at their photo album with smile on their faces. They looked happy while looking at the album.
2nd scene: A top view from the guy's eyes. At this scene, the hand of the guy will flip the album.
3rd scene: Showing the hand of the guy pointing at each of the photo. The hand of the guy will be animated pointing at the photo.
4th scene: This scene will show the couple recall back their memories when they spent their time together. A cloud will appear on the guy's head to show that the next scene will be in their memories.
5th scene: Showing the couple are happy while eating Magnum.
6th scene: Showing the couple enjoying the night view together with Magnum.
7th scene: The couple spending their evening time together fishing while eating Magnum happily.
8th scene: The couple riding bicycle while eating Magnum and they are very happy.
9th: Back to reality, the guy flipping the last page of the album.
10th scene: The top view of the guy closing the photo album.
11th scene: The side view if the guy's hand where he try to take out something out from his pocket.
12th scene: The guy gift his girlfriend a Magnum and the girl was shocked and surprised.
13th scene: The couple are very happy especially the girl and they enjoy eating Magnum and continue to have sweet memories forever.
Below are the sketches for this audio visual.
FYP minor project - Environmental Media ( Concept Store )
This is the environmental media for my minor project. My idea is to build a mini concept store for Magnum. For this project, I used 3Dsmax to model my concept store. I model a big Magnum wrapped with ribbon to represent Magnum as a gift and place it on the top of my concept store. Besides that, everyone can recognized the store easily as the big Magnum can be view from far. I also used red and white color as it is the color of the Wall's logo itself. Besides that, red and white color are very attractive and it brings the feel of something which is happy and delicious to be eat. In my concept store, there are product display, information counter as well as a section for consumers to sit down and enjoy eating Magnum at the concept store itself.
Perspective View
Top View
Side View
Below are the sketches of some of the exhibition booth and concept stores:
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