Internship Programme

I'd went through my internship programme for about 3 months at the Techreach Solutions. I'd learnt quite alot of new things there such as new software which is Microsoft Blend. During my intern here, I'd been given task to design few web layout for the company and I also able to came out with a layout for touch screen application.

Web Layout 

Touch Screen Application Layout

FYP - Web sketches

Below are the sketches for my major final year project and the media will be website.

FYP - Web final

This is my major final year project. The media I'd chosen for my major is website. My main purpose for this final project is to conduct a contest for my brand, which is Wall's Magnum. Through this contest, Magnum can increase its sales beside gaining consumers loyalty towards the brand.

For the design of the website, I used the close-up texture of the Magnum itself as the background of my website. This can brings out the sweetness of Magnum especially its cracking chocolate texture and it helps to represent the sweet memories as the concept of this project. I also want to create the feeling where from the first view of consumer from this website, they can feel that Magnum is delicious and sweet. This is why I use close-up view of Magnum texture. Besides that, I also used images which contains sweet memories, fun and laughter and put it with low opacity on the Magnum texture background. This is to brings up the feeling that Magnum can really give you unforgettable memories.

This is the loading page for my website. I used the texture of cracking chocolates which will slowly move away when the loading starts and the logo for my contest will slowly appear. My creative positioning for this whole project is " Your Sweet Memories" which appear together with the logo.

This will be the index or homepage for my website. My concept is using memories to show that you can have unforgettable memories when you eat Magnum with everyone around you including your family, friends and even your love one. 

This is "About" page, which will describe about what is the contest about. It also tells the main purpose for this contest which is to create and give sweet memories to everyone who choose Wall's Magnum. This page is to convince consumers and participants that they will have sweet memories and win prizes at the same time.

This is the "Product" page. This page shows the type of Magnum which are allowed in the contest. Consumers can view the products by clicking the small arrow button and the products will rotate to be view by them.

This page shows the steps of how to participate in the contest. Steps are written clearly and there is a page for participants to upload their pictures to be judge in this contest.

This is the continuous page from the previous one. It shows the rules for the contest and how the marking will be done by the judges.

This is the "Prizes" page where participants can view the prizes for this contest by clicking the button in the page, the images for the prizes will appear.

Delta - Proposal 2

Topic : Wall’s is your choice for a better taste of ice cream

Brand : Wall’s

Product Category : Food and Beverage

Target Audience : Adults (10 – 50 years old)


Information:

- In 1920 Wall's launched a range of ice cream.

- Over 80 years of experience making and producing ice cream

- Wall’s products are sold in more than 40 countries

- Wall’s is not just about ice cream, it’s about spreading message of fun, excitement, love and friendship


Market situation:

- Promotion activities always concentrated at small area such as shopping centre

- Sales is not so impressive as too many competitors from other brand


Issues/Problems:

- Consumers loyalty and trust to Wall’s brand

- Lack of sales promotion in the market especially at small area

- Competing sales against a lot of competitors such as Nestle and Kings

- Competitors always came out with something new to attract customers


Ideas/Facts:

- To gain public trust and loyalty that Wall’s is a brand that gives better quality taste in ice cream

- To conduct more sales promotion especially at big area or somewhere outside from the market

- To organize more event or activities to attract more customers

- Try to come out with new flavour and new packaging design to attract more customers


Citations/References:

- http://www.loveicecream.com/uk_en/home/default.aspx

- http://www.unilever.co.uk/brands/foodbrands/Walls.aspx

- http://www.walls.com.my

Delta - Proposal 3

Topic : Strepsils the throat reliever

Brand : Strepsils

Product Category : Pharmaceutical

Target Audience : Adults (15 – 60 years old)

Information:

- A line of lozenges manufactured by Reckitt Benckiser in Nottingham, England.

- They come in a variety of flavours and are part of the Boots Healthcare International (BHI) brands that Reckitt Benckiser acquired in 2006.

- contain two active ingredients, namely amylmetacresol and 2,4-dichlorobenzyl alcohol.

- These ingredients are mild antiseptics, which can kill bacteria associated with mouth and throat infections


Market situation:

- A trusted brand and is being marketed at most pharmacies and shopping centre

- Range of promotion is too small, only in pharmacies and specialist shop or even in some market


Issues/Problems:

- Lack of sales promotion especially at big and crowded area

- Competing sales against competitors such as Fisherman and Chinese medicine

- People only buy Strepsils when they get sore throat

- People would prefer to cure sore throat by using home remedies


Ideas/Facts:

- To raise the awareness of the product as a good way to cure sore throat

- To conduct more sales promotion especially at crowded area or somewhere outside from the market

- To organize more events or activities to attract more customers

- To gain competitive advantage in market by introducing Strepsils as the best cure for sore throat instead of medicines


Citations/References:

- http://www.strepsils.com/

- http://en.wikipedia.org/wiki/Strepsils

- http://www.dailymirror.lk/index.php/business/117-other/7069-strepsils-bags-silver-for-best-new-entrant-at-slim-brand-excellence-2010.html

Delta - Proposal 1

Topic : Obesity Disease Awareness Campaign

Brand : Spritzer Mineral Water

Product Category : Public Service Campaign

Target Audience : Adults (10 - 50 years old)


Information:

- A crude population measure of obesity is the body mass index (BMI)

- Obesity is the major risk factors for a number of chronic diseases such as diabetes, cardiovascular and cancer.

- Not only occur in high income country, it also rise dramatically in low- and middle-income countries

- Obesity may occur even during childhood, not necessarily during teenage and adult age

- Obesity is a leading preventable cause of death worldwide


Market situation:

- Lack of awareness and knowledge from public about this major disease as they don’t mind it at all

- Not much campaign on obesity being organized if compared to other campaign such as road safety and no smoking campaigns


Issues/Problems:

- Most of public take food as a kind of satisfaction without thinking of any consideration about the consequences from their eating habit

- Most of public do not understand the obesity disease and take it lightly- most of them think that eating too much will just cause fat, in fact fatness is the main causes of obesity disease


Ideas/Facts:

- To educate the public more about obesity disease and consequences of bad eating habit

- To encourage public especially fat people so that they can have diet to lose their weight and live a healthier lifestyle

- To let the public know that drinking water is one of the effective way to avoid obesity

- Spritzer as campaign sponsor – drinking water is the basic to keep balanced diet and lead healthy life ( at least 8 glasses a day )


Citations/References:

- http://obesity-therapy.most-effective-solution.com/healthy-lifestyle-rules-to-losing-weight/

- http://www.who.int/topics/obesity/en/

- http://www.obesitycures.com/

FYP minor project - Audio Visual ( Animatics )

This the minor project for my product. I am required to produce an animatics for my product. The animatics is based on my concept which is the sweet memories. 

1st scene: A couple is sitting on a sofa and they are looking at their photo album with smile on their faces. They looked happy while looking at the album.

2nd scene: A top view from the guy's eyes. At this scene, the hand of the guy will flip the album.

3rd scene: Showing the hand of the guy pointing at each of the photo. The hand of the guy will be animated pointing at the photo.

4th scene: This scene will show the couple recall back their memories when they spent their time together. A cloud will appear on the guy's head to show that the next scene will be in their memories.

5th scene: Showing the couple are happy while eating Magnum.

 6th scene: Showing the couple enjoying the night view together with Magnum.

7th scene: The couple spending their evening time together fishing while eating Magnum happily.

8th scene: The couple riding bicycle while eating Magnum and they are very happy.

9th: Back to reality, the guy flipping the last page of the album.

 

10th scene: The top view of the guy closing the photo album.

 11th scene: The side view if the guy's hand where he try to take out something out from his pocket.

 

 12th scene: The guy gift his girlfriend a Magnum and the girl was shocked and surprised.

13th scene: The couple are very happy especially the girl and they enjoy eating Magnum and continue to have sweet memories forever.

Below are the sketches for this audio visual.

FYP minor project - Environmental Media ( Concept Store )

         This is the environmental media for my minor project. My idea is to build a mini concept store for Magnum. For this project, I used 3Dsmax to model my concept store. I model a big Magnum wrapped with ribbon to represent Magnum as a gift and place it on the top of my concept store.  Besides that, everyone can recognized the store easily as the big Magnum can be view from far. I also used red and white color as it is the color of the Wall's logo itself. Besides that, red and white color are very attractive and it brings the feel of something which is happy and delicious to be eat. In my concept store, there are product display, information counter as well as a section for consumers to sit down and enjoy eating Magnum at the concept store itself.

Perspective View

Top View

 Side View

 Below are the sketches of some of the exhibition booth and concept stores: